Music Video: Torch Bin Finessin
High-energy hip hop visual shot in Jersey City blending street-luxury vibes with surreal color grading. Directed, shot, and edited by East Coast Visions
Type:
Music Video
Client:
Torch Bin Finessin
Date:
August 23, 2024
Project overview
We collaborated with Cash Cobane to bring his single Night Vision to life with a cinematic, surrealist style inspired by Lyrical Lemonade aesthetics. The concept was to merge bold urban visuals with creative animation overlays that amplify the track’s flex energy.
Project execution
- Location scouting across Jersey City hot spots (Powerhouse Arts District, Bergen Ave).
- Full-day production with drone, gimbal, and multi-cam setup.
- Custom lighting design + styled wardrobe for luxury-street look.
- Post-production: motion graphics, color grade, and social cutdowns.
Project results
Delivered a high-impact video released across YouTube + Instagram. Helped the artist secure 20K+ views in the first week, with engagement spikes on reels and shares from local influencers. Also produced additional BTS clips that boosted promo content.
Gallery
BTS photos, behind-camera shots, styled frames from the final video.
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