Music Video: Torch Bin Finessin

High-energy hip hop visual shot in Jersey City blending street-luxury vibes with surreal color grading. Directed, shot, and edited by East Coast Visions
Type:  
Music Video
Client:  
Torch Bin Finessin
Date:  
August 23, 2024
Project overview

We collaborated with Cash Cobane to bring his single Night Vision to life with a cinematic, surrealist style inspired by Lyrical Lemonade aesthetics. The concept was to merge bold urban visuals with creative animation overlays that amplify the track’s flex energy.

Project execution
  • Location scouting across Jersey City hot spots (Powerhouse Arts District, Bergen Ave).
  • Full-day production with drone, gimbal, and multi-cam setup.
  • Custom lighting design + styled wardrobe for luxury-street look.
  • Post-production: motion graphics, color grade, and social cutdowns.
Project results

Delivered a high-impact video released across YouTube + Instagram. Helped the artist secure 20K+ views in the first week, with engagement spikes on reels and shares from local influencers. Also produced additional BTS clips that boosted promo content.

Gallery

BTS photos, behind-camera shots, styled frames from the final video.