Project overview

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Project execution

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• Conducted on-site lifestyle shoots during peak hours to capture authentic customer engagement.
• Documented barista routines, latte art, and the behind-the-scenes process.
• Integrated a mix of wide café atmosphere shots and close-up detail work for texture.
• Featured candid interactions between friends and professionals working remotely.
• Edited final footage into short-form reels, full-length brand documentary clips, and photo sets tailored for social media.

Project Results

The final series of photos and videos were delivered in both short-form (Reels/TikTok) and long-form (website + YouTube) formats. This campaign boosted engagement for the client’s social media pages, increased foot traffic for the cafés, and provided versatile brand assets that can be repurposed across multiple marketing channels.

Gallery

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