Project overview

East Coast Visions and legendary music executive @vstheking partnered with @realeastcoastjosh to deliver a one-of-a-kind showcase party at Mister East Nightclub in Roselle, NJ. The idea came to life as a celebration of collaboration, artistry, and the culture that fuels NYC/NJ’s nightlife and music community.

The night brought together emerging talent, industry veterans, and fans under one roof for an unforgettable experience — blending live performances, high-profile guest appearances, and raw energy.

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Project execution

• Curated a showcase lineup headlined by @dyce_payso performing his new single.
• @mariahlynnboss performed her freshly released track that dropped the same week, electrifying the crowd.
• Guest appearances and performances from @taligore, @sodrewski (Hot 97 Heavy Hitters), @paperris, @autopilotrecords, @nymrod_federal of @federaldistrictrecords, Boss Bread Records, and @vampliferecords.
• Visual storytelling made possible by @turbovisualz, delivering next-level edits and recap visuals.
• Presented and organized by Take Two Entertainment and East Coast Visions, with strategic oversight from @vstheking.

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Project results

The showcase was a massive success, drawing a packed crowd and energizing the NJ nightlife scene. Performances went viral on social media, gaining traction across Instagram and TikTok. The collaboration strengthened East Coast Visions’ reputation for producing events that merge nightlife, culture, and music discovery.

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